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5 Reasons Why Video Content is Essential for Branding

No one can deny that video content is the future of digital marketing. More than half of consumers say that they’d like to see additional video content from the brands they support. This number is sure to grow over the next few years. 

But many businesses are still underutilizing video-based marketing content in their digital marketing strategies.

If you want to stay ahead of the competition and make your brand too big to ignore, then video content must be included in your future marketing campaigns. 

Below, the team at Enormous Elephant has outlined five reasons why video content is essential to your branding efforts. We offer innovative video ad creation services that are sure to produce results for your organization.

1. Video Sets You Apart from the Competition

Video is a great way to stand out from the crowd and generate high-quality leads. In fact, video marketers generate 66% more leads annually than other types of digital advertisers. 

With video content, you can address commonly asked questions, generate buzz about an upcoming product release, and set yourself apart from your competitors. 

2. Google Prefers Video Content

Another great reason to incorporate video content into your digital strategy is that Google’s search algorithms love it. 

Long before the search engine giant acquired YouTube, it consistently ranked pages with videos higher than similar websites that focused on text-based content. After the acquisition, Google’s algorithms were updated to show even more favoritism toward video content. 

3. Video Content Conveys Info Fast

It’s no secret that modern consumers have short attention spans. As a result, you only have a second or two to pique their interest. 

Unless you have some excellent wordsmiths on your sales team, it is tough to accomplish this task with written content alone! 

Users can process videos faster than text-based content. This makes it much easier to grab your audience’s attention and draw them deeper into the sales funnel. Video not only increases your chances of keeping users engaged, but this medium also makes it easier to convey lots of information in a short period of time. 

4. Social Media is Made for Video Content

If you talk to just about any digital sales teams, one of their goals when advertising on social media is to go viral. However, it is tough to coax users into sharing or re-tweeting written content. Videos are much more “share-friendly.”

If you post a video clip that connects with your target audience, they will share it or repost it to their page. The more shares that your content earns, the wider the audience will be that you can reach. Who doesn’t like a bit of free advertising?

5. Consumers Identify with Video  

The top reason why video is essential to branding is that consumers identify with this marketing medium. Potential customers are more likely to relate to your organization if they see a well-made video that highlights your brand.

Video content makes your business seem to be more genuine and trustworthy, as well. If consumers trust your brand, they are much more likely to make a purchase or sign up for your services.

Video Ad Creation Services from Enormous Elephant

While there are many benefits to incorporating video content into your branding strategies, hastily composed ad material can actually be counterproductive. If you want content that resonates with consumers, then you need to partner with a professional video creation team like Enormous Elephant.

Our firm offers comprehensive digital marketing services, including video advertising and branding solutions. We specialize in making brands too big to ignore by implementing multifaceted marketing campaigns. Contact us today and let’s make things happen for your organization!