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Search engine optimization (SEO) has been all the rage for the last few years. Businesses everywhere have started optimizing their content so that it performs better on search results. However, you may not know much about it, other than the fact that it is a necessary part of digital marketing.

With this in mind, our experts have created this helpful article that outlines the benefits of SEO for businesses.

SEO Focuses on Quality Traffic

SEO marketing focuses on what is known as “inbound traffic.” Simply put, this means that the consumers that you reach through SEO are already searching for information about your product or service. 

For instance, they may have entered a phrase like “plumbers near me” in the search box. Will they find your company on page one of the search results?

By optimizing your website, you can make sure that consumers can easily find information about your company. They are already thinking about making a purchase. Use SEO to make sure that you get the first crack at making the sale.

SEO Traffic is Organic

SEO traffic is not just “inbound;” it is also referred to as organic. This is the digital marketing term for traffic that is free. Sounds pretty great, right? Who doesn’t want free leads and site traffic?

Google ranks websites using a variety of SEO criteria, including keyword placement and page loading speed. Your Google ranking will directly impact key metrics like your leads generated and conversion rates. Despite providing users with over 3.5 billion searches per day, few of these users ever go beyond the results found on page one of the search results.

Consumers Click on Optimized Content More Frequently

Many businesses turn to pay-per-click (PPC) campaigns to boost web traffic and generate new leads. While these are a great way to give your digital advertising efforts a jumpstart, it is not a lasting solution.

Organic SEO traffic earns a larger number of clicks than paid advertising. Remember, users are already looking for the content. While they are likely to skim over many of the paid ads, they will be intently reviewing organic results.

Building Your Brand Requires SEO

Do you want your brand to become well-known throughout your industry? If so, then a great SEO strategy is vital.

In addition to gaining organic traffic, SEO content will allow you to acquire high quality backlinks. A backlink occurs when another website links to one of your pages, like a blog or service page.

Google’s search ranking algorithms reward sites with high-quality backlinks and penalize those that don’t have any solid links. This is because sites with reputable backlinks are considered to be an authority in their industry.

Not sure how to start acquiring backlinks? You can reach out to other websites in various industries and offer to write guest posts for one another. Each piece can contain backlinks to the other website.

If you need additional guidance, find the best SEO company for small businesses and let them take it from there. They will provide you with expertly crafted SEO content that can help you to build your brand and acquire backlinks.

Finding the Best SEO Company for Small Business

We understand that finding the perfect SEO company to oversee your digital advertising campaign can be challenging. That is why we recommend asking plenty of questions and doing your research.

Make sure to review each SEO company’s portfolio, as well. While any firm will talk a big game, seeing their work firsthand will allow you to determine whether they are a good fit for your business. 

With the guidance of a talented digital marketing firm, you can leverage SEO best practices and make your brand too big to ignore.