Nowadays, it seems like every major brand has incorporated influencer marketing into their overall digital strategy. Small businesses are following suit and attempting to craft their own influencer marketing campaigns.
In 2020, more than half of businesses increased their influencer marketing budgets. You might have considered doing the same.
But how exactly do you build a successful influencer marketing campaign that will produce measurable results? For starters, you need to check out Enormous Elephant’s 5 easy steps outlined below.
By following this roadmap, you can create a dynamic influencer marketing campaign, improve brand awareness, and make your brand too big to ignore! We even included a bonus step at the end if you want to accelerate the process and make things happen fast.
Choose an Attainable Goal
Before you begin conducting research and reaching out to influencers, you need to decide on your goals. Instead of broadly stating that you want to “improve sales” or “increase brand awareness,” be a bit more specific. For instance, one of your goals may be to generate 20% more leads or improve your conversion rate with a specific audience.
Selecting specific, attainable goals will make it much easier to track the progress of your influencer marketing campaign once it goes live.
Define Your Audience
When you’re planning your influencer marketing campaign, it is important to keep in mind that not just any social media personality will do. You need to find an influencer whose following aligns with your target audience.
In order to do that, you must first define your core demographic. Create customer personas and use these to identify the influencers that have the right followers for your brand.
Identify the Right Influencers
The next step is to identify the influencers that are the best fit for your organization. This includes researching the demographic they appeal to and comparing them with the customer personas that you created during the last step.
In addition, you should review their past posts and assess overall customer engagement.
This is where many businesses get it wrong. They tend to focus on an influencer’s number of followers but neglect to account for the audience’s engagement. Do not fall victim to this same mistake, as it will limit the effectiveness of your campaign.
Lastly, you should consider which type of influencer offers the most bang for your buck. While it is tempting to target influencers with one million followers, these personalities will come with a premium price tag.
An alternative option is to find influencers that have “micro followings” of around 10,000 users. As long as their following aligns with your target audience, a partnership with that influencer will produce great results for your organization.
Once you have your targets lined up, begin reaching out to your tier one prospects. Carefully craft your messaging and do not mention a specific compensation package right out of the gate. Propose a few options that you may be considering, such as a revenue-sharing agreement or free products in exchange for their services.
Track Your Progress
Next comes the easy part: tracking your progress. As with other digital marketing methods, you measure the success of your influencer campaign through analytics software.
Do not wait until the end of your campaign to start assessing these metrics. Periodically review your key performance indicators (KPIs) on a weekly or biweekly basis so that you can adjust your campaign and optimize its effectiveness.
Partner with a Social Media Influencer Agency
The idea of launching an influencer marketing campaign on your own can be daunting, especially if your business is relatively new. Fortunately, Enormous Elephant has a better option.
We are a social media influencer agency that has the expertise necessary to provide you with a winning strategy. If you want to learn more about what we can do for you, contact our team today and let’s make things happen together!