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Are your social media marketing results underwhelming? Have you found yourself struggling to grow your following? Looking for a proven way to get real results out of your social advertising efforts? If this sounds familiar, then you need to leverage the power of influencer marketing.

Like many business owners, you have probably heard about the many benefits of influencer marketing but you might not understand how to launch your own campaign. That’s where we come in!

Enormous Elephant, Dallas’ top social influencer marketing agency, has created this simple guide to crafting your very own strategy. Below, we’ll lay out a step-by-step plan that you can use to find the perfect social media personality and make your brand too big to ignore.

What is Influencer Marketing?

At its core, influencer marketing involves forming a partnership with an “influencer.” This is an individual who has developed a large, dedicated following on social media. These personalities have fiercely loyal followers and are viewed as a trusted source of information. 

As part of your agreement with the influencer, they will market your business with product mentions, endorsements, and other kinds of “organic” content.

How to Craft an Effective Influencer Marketing Strategy

Finding the right influencer for your brand requires a clearly defined strategy. In order to craft this strategy, you must:

Conduct Market Research

No matter what type of marketing campaign that you are planning, it all starts with research. By collecting and analyzing data, you can gain valuable insights into your industry and target audience.

When you’re conducting research for influencer marketing, we recommend that you focus on a single platform. Instagram is perhaps the most popular option for influencer marketing. It has the second-highest ROI among all marketers. In addition, the format and layout make it easy to connect with consumers.

After you have conducted thorough research, it is time to move onto step two.

Set a Budget

How much are you willing to pay an influencer? Are you looking for a partner that will accept free products and services as the sole form of compensation? These are important questions to answer when you are planning your social influencer strategy.

If you would like to barter for influencer marketing services and keep costs low, then you will likely need to seek out a “micro influencer.” This refers to a social media personality that has around 10,000 followers or less. 

Micro influencers usually have a very niche following, which means that they can be a great partner if your business offers a specialized product or service.

Identify Your Goals

Like most businesses, your top goals probably include increasing overall sales and improving brand awareness. However, you will need to zero in on a few measurable key performance indicators when you’re planning your influencer marketing campaign. 

For instance, you may want to generate more leads in a specific demographic or get the word out about a new product.

By taking a focused approach, you will move closer to your long-term goals and ultimately improve the ROI of your influencer marketing campaigns.  

Reach Out to Influencers

The last step is to reach out to influencers that might be a good fit for your brand. Before you send that direct message or email, we recommend vetting the influencers that you plan on targeting. 

Scroll through their feed and try to get a gauge on their engagement ratio. See how many likes they get on an average post and make sure that the topics they discuss are relevant to your organization.

After you are confident that they are the right partner for your business, it is time to make contact. Be upfront about your goals but leave the compensation open for discussion. 

If you bid too low from the outset, they may not respond to your messages at all. On the other hand, overbidding can cause you to waste marketing dollars.

Partner with a Social Influencer Marketing Agency

Don’t you wish there was an easier way to launch your influencer marketing campaign? Fortunately, there is!

Enormous Elephant’s team has the skills and expertise to provide you with a custom influencer marketing strategy. Contact us today and let’s make things happen for your brand.