Our experts leverage the power of programmatic ads to connect with your target audience at all stages of the sales funnel. We can meet the needs of any business, no matter the size or industry.
Are you looking for a way to generate higher quality leads and increase conversion rates? If so, then Enormous Elephant can help with our programmatic advertising services in Dallas.
We’re programmatic experts.
Target Key Personas & Sites
The most successful programmatic ad campaigns identify the right customers and ideal geographic locations upfront. With this in mind, we will define target personas for your core products and services. We will accomplish this by analyzing consumer search habits and browsing history.
Persona targeting allows our team to create hyper-focused advertising content that’s designed to reach your ideal audience from any device. We make sure that the messaging is relevant to your core demographic’s “pain points.” We’ll highlight your product as a solution to those issues.
In addition, we will make sure that your programmatic campaigns target the right locations at peak browsing times. We do this through virtual fencing software.
As the name implies, we outline a “fence” around a specific location and target consumers in that region with your content.
There are many benefits to geo-fencing, which include:
- Staying connected to recent visitors to your site
- The ability to target your competitor’s customers
- Limiting advertising efforts to your chosen service area
- Maximizing the cost-effectiveness of your advertising campaigns
If you would like to learn more about the benefits of geofencing and programmatic advertising, contact Enormous Elephant today!
Increase Conversion Rates Through Retargeting
Did you know that most of the visitors to your site will leave without making a purchase or providing contact information? This means that all of your hard work to generate a lead and draw them to your site may ultimately be wasted. Unless you are taking advantage of Enormous Elephant’s retargeting services, that is!
Site retargeting is meant to draw users back to your site after they have visited it. Enormous Elephant will place a pixel within your website that plants a cookie in users’ web browsers. This cookie acts as a beacon and allows our programmatic software to “retarget” consumers with specific ad content.
Retargeting ads have a higher click-through rate. They will increase your conversion rates overall. They allow you to stay at the front of consumers’ minds and encourage them to return to your site.
Optimize Ad Spend with Contextual Targeting
Another part of our programmatic advertising services is known as contextual targeting. This involves homing in on sites that contain keywords that are related to your business. These sites may include forums, blog sites, and other web pages that are linked to your industry.
Enormous Elephant uses category-based targeting in our programmatic campaigns. This method is very similar to contextual targeting, but it is a bit broader. Instead of advertising on sites based on keywords, it targets users’ content that is relevant to your products and services.
For instance, contextual targeting might seek out sites that incorporate the phrase “t-shirts.” Category targeting will expand the scope of the search and include sites that mention “clothing” or “men’s wear.”
Context and category-based targeting are just a few of the tools we use to provide our clients with high-performing programmatic advertising services.
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Let’s make things happen.
Programmatic Advertising Services in Dallas
Are you tired of using the “spray and pray” approach to online advertising? Ready to take your brand to the next level and connect with high-quality leads at scale? If so, then you need to take advantage of our high-quality programmatic advertising services in Dallas.
The diverse team at Enormous Elephant has the capabilities to handle every aspect of your marketing campaigns in-house. We create content, collect and analyze data, and set up your programmatic ad campaigns for success.
Ready to get started? Contact us today and let’s make things happen for your brand!