As a small business owner, tackling search engine optimization can seem like an overwhelming task. Between serving customers, managing employees, and overseeing daily operations, you already have enough on your plate. Especially post-pandemic, companies have a lot to handle.
However, effective SEO is vital if you hope to grow your business and generate more revenue. In fact, less than 1% of Google users view a website if it falls back to page two of the search results.
Don’t you wish there were some easy ways to leverage SEO and connect with a wider audience? Fortunately, there is!
The innovators at Enormous Elephant have outlined 4 effortless SEO strategies that are perfect for small businesses. We are the premier Dallas SEO agency and have a knack for making brands too big to ignore. By leveraging our proven tips, you can dominate SEO rankings.
1. Keywords Come First
When ranking websites, Google’s algorithms analyze a vast array of data. However, keywords still come first.
Before you can implement an SEO strategy, you’ll need to identify keywords that are relevant to your business. For instance, let’s say that you own a roofing company. Your target audience is likely searching for phrases like “roof repair near me” or “roof repair in Atlanta.”
Once you have identified the keywords that you need to target, you will be ready to use them in your content. Do not just put the keywords in blogs, either. You need to strategically include them in your service pages, “About Me” section, and across all of your sales content. The more frequently you can include them, the better…just don’t “overstuff” a page with keywords or use them unnaturally!
2. Drop Fresh Content Regularly
Ever wonder why so many businesses seem to have blog pages now? It is because regularly creating fresh content is great for search rankings.
While no one expects you to frequently replace your service and landing pages, search algorithms do reward sites that add new content. Blogs are an easy way to keep your site relevant and highly ranked. We recommend blogs that are at least 500 words in length, but less than 2,000 words.
3. There’s an App for That
There are tons of desktop and mobile tools that will help you keep track of keyword placement. You can simply paste your content into the processing software and enter some details about the words that you are targeting.
Tools will automatically determine whether you are repeating key phrases often enough. Many of these programs will even tell you if your keywords are being clumped together too frequently.
4. Focus on Link Building
After you have selected your keywords and started crafting quality content, it is time to turn your attention to links. Your content should include links to other pages on your site. In addition, you need to incorporate links to other reputable pages.
Outbound links are only part of the equation. You also need to obtain high-quality backlinks.
A backlink occurs when another website links to your pages. Google rewards pages that have high-quality backlinks with improved rankings. This is because your site appears to be more authoritative if other websites are using your content as a reference.
Enormous Elephant, the Fastest Growing Dallas SEO Agency
Still not quite sure that you have a grasp on SEO? Don’t worry, you are not alone. Becoming a master of search engine optimization takes time. That is why many business owners turn to an experienced SEO agency like Enormous Elephant.
When you partner with us, we will provide you with a custom marketing campaign. Our team handles everything from keyword research to content creation. We will even insert links and help you to acquire reputable backlinks so that you can reach page one of the Google search results. Contact us today and let’s make things happen for your business!