What started out as a fringe marketing tactic has evolved into a multi-billion dollar industry. After hearing the numbers, you may think that this article is going to be about paid search or even performance marketing. However, we are actually talking about influencer marketing.
That’s right — the advertising fad that many marketers wrote off as a passing trend is now a $10 billion industry.
It’s no surprise that this marketing strategy has gained so much traction. Partnering with influencers is a highly effective way to generate buzz about your company and reach a wide audience.
Interested in launching your own influencer marketing strategy? If so, then you have come to the right place.
Below, Enormous Elephant, the best influencer marketing agency in Dallas, has outlined 7 simple steps that you can use to create a winning campaign.
1. Develop Detailed Personas
Before you can launch an influencer marketing campaign, you first need to create detailed customer personas. These personas should include key demographic information about your target audience, such as:
- Preferred social platforms
- Marital status
- Education level
- Income level
This information will help you find the right influencer for your brand.
2. Begin Researching Influencers
Once you have created a few detailed consumer personas, it is time to begin searching for influencers. The easiest way to do this is to partner with an influencer marketing agency. They will conduct research and find a few influencers that will likely be a good fit for your organization.
3. Target Key Groups
While it may be tempting to reach out to the influencers with the largest followings, this can actually be a bit counterproductive.
The goal of influencer marketing is to reach a wider audience than you can through your own social media page. However, if you cast a net that’s too wide, then your ROI and conversion rates will be less than ideal.
Influencers that have followers in the tens or hundreds of thousands come at a premium price. That is why we recommend targeting influencers with an audience of approximately 10,000 followers. This will help you zero in on your core demographic without spending a fortune on advertising.
4. Find a Blogger
If possible, you should partner with an influencer that is also an active blogger. Recently, Google and other search engines have placed an increased emphasis on sites with high-quality backlinks.
Influencers that have their own blogs can link to your pages and help you boost your SEO rankings. This will provide long-term benefits to your business.
5. Play By the Rules
The Federal Trade Commission (FTC) has set strict guidelines for influencers. When you’re partnering with a social media influencer, it is vital that you and your new partner adhere to these rules.
If you do not, then your business can be subject to some hefty fines. This could quickly derail your new venture and cost you thousands of dollars.
Ideally, your new campaign should lead to an ongoing working relationship with the influencer. Maintain open lines of communication with the influencer and build trust. When you do this, the influencer will provide you with better content and just might be open to future collaborations.
7. Partner with the Best Influencer Marketing Agency
The best way to ensure that your influencer marketing campaign is a big hit with consumers is to partner with a dedicated agency like Enormous Elephant. Our collective of creative minds will oversee every aspect of your digital strategy and assist you in your efforts to find the right influencer.
Contact our team today — let’s make your brand too big to ignore through the power of influencer marketing!