Generating Leads that Succeed:

Building Your Strategy Around Quality Lead Generation

Are you wondering why lead generation is essential and what advantages your business can get from quality leads? Or are you looking to maximize your existing lead generation efforts? Download your copy of our free ebook to help you get more leads with higher quality now.

Four out of five B2B marketers identified lead generation as an essential part of a 12-month plan. It has also been shown that properly nurturing leads can enhance sales by as much as 50%.

When it comes to the importance of lead generation for B2B brands, the numbers speak for themselves.


While no one questions the importance of connecting with prospective clients, many organizations struggle to consistently generate high-quality leads. The result is stagnant or negative growth and a diminishing return on investment (ROI).


Even if your overall lead generation strategies have been successful, you have likely encountered similar challenges in your own marketing campaigns.


In order to overcome these hurdles, you need to develop a cohesive lead generation strategy. Doing this is essential if you hope to grow your brand and remain competitive in an increasingly crowded marketplace.

QUALITY LEAD GENERATION

By the numbers

43%

80%

20%

9x

better results with outsourced lead generation vs. in-house lead generation

of B2B companies use content marketing for lead gen

increase in sales opportunities when leads are nurtured vs. non-nurtured

more likely to convert when businesses follow-up within 5 minutes

What Is a Sales Lead?

In the world of B2B, a sales lead specifically refers to businesses that are prospective clients of your organization. Your business can acquire these leads through a variety of tactics, including:

Search Engine Marketing
& Search Engine Optimization

Trade shows

Social media advertising

Networking

Email lists

Account-Based Marketing

When we’re discussing sales leads, it is important to note that there are several different types of leads that you might encounter. Oftentimes, qualified sales leads are divided into two broad categories.


These are marketing qualified leads (MQLs) and sales qualified leads (SQLs). Leads that are not very promising are often labeled as being “unqualified.”

The most effective lead generation tactics producing the highest ROI for B2B companies were email (50%), SEO and SEM (43%), content marketing (34%), live events (32%), and social media (23%). 

– Chief Marketer, B2B Research 2020

Stages of the

Lead Generation Funnel

When you partner with Enormous Elephant for lead gen performance marketing services, one of our first tasks will be to refine your sales funnel. We want to help your brand become more efficient in guiding prospects throughout the sales process so that you can enhance conversion rates.


Our experts will also review the various stages of the lead generation funnel with your sales team so that we can identify opportunities for improvement.


The lead generation funnel can be divided into three main tiers or six total stages. The three tiers of the funnel include TOFU (top of the funnel), MOFO (middle of the funnel), and BOFU (bottom of the funnel) leads.


The six stages of the lead generation funnel include:

1

2

Awareness

Data Collection

3

4

Building Leads

Separating Prospects and Targets

5

Recycling

6

Opportunities

DOWNLOAD THE FREE EBOOK

Quality Leads = Customers = Revenue

Download your free ebook to learn lead generation best practices, regardless of your industry, and for tips to launch and improve your lead generation efforts.

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