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Over the last decade, social media platforms have experienced exponential growth. As a result, these platforms have become an integral part of the way that businesses connect with consumers. Facebook alone has nearly 3 billion users!

One of the most unexpected side effects of social media is the rise of influencer marketing. What started out as a fad has evolved into a mainstream form of digital marketing. When it is leveraged properly, influencer marketing is a great way to generate interest in a new product or service.

In the article below, Enormous Elephant takes a deep dive into influencer marketing. We’ll discuss what constitutes an influencer and how influencer marketing can help you to build your business.

What is Influencer Marketing?

An influencer marketing strategy involves a partnership with an “influencer.” This allows you to use the influencer’s reach to connect with a greater number of receptive consumers.

Web users are much more likely to watch a lengthy video from an influencer than a short advertisement. The influencer will have the time and opportunity to show your product in action. This is especially important if your product requires a lengthy explanation or demonstration.

Who Can Be an Influencer?

Unlike celebrities, influencers don’t have to be famous. They can be anyone who has a sizable social media following. Some influencers have thousands to hundreds of thousands of followers. These individuals may be bloggers, fitness personalities, executives, or artists.

Influencers build their followings by posting high-quality content regularly. This includes photos, status updates, and videos. Influencers have become experts at keeping social media users engaged.

Finding the Right Partner

Finding the right partner is the first step toward launching an effective influencer marketing strategy.

When you’re searching for an influencer to market your product, it is important to look at their audience. Will their followers be interested in your product or service? If not, then that influencer may not be the best fit for your company

For instance, let’s say that you sell products for new parents. An influencer whose audience primarily consists of teens aged 16-18 would not be the right choice for your campaign. Instead, you should find an influencer who would be popular with your target demographic.

Benefits of Influencer Marketing

Influencer marketing has become a mainstream marketing method due to the unique benefits that it provides. With influencer marketing, you can:

Build Trust

Consumers can be distrustful of paid ads. In contrast, many of these users are extremely trusting when their favorite influencer markets a product or service.

Many times, the audience will view these influencers as an authority. When consumers see an influencer using your new product, they are more likely to view it as reputable.

Reach a Wide Audience

Building your own social media presence takes time. Working with an influencer allows you to reach a wide audience with greater ease. You can generate more buzz and generate new leads. It can also jumpstart your brand-building efforts.

When you’re working with an influencer, make sure that they encourage people to like or follow your social media pages. Remember, working with an influencer should be a mutually beneficial relationship. Share some of their posts on your page, as well, and help them to continue to build their following.

Drive Purchasing Decisions

Influencers can sway users towards making a purchasing decision. If you really want to pique their interest, give the influencer a discount code to share with their followers. You will be shocked at how much this can increase your sales!

As you can see, influencer marketing is an incredibly effective way of connecting with consumers. In addition, it is incredibly affordable. Many up-and-coming influencers will advertise your brand in exchange for free products or services.

So what are you waiting for? Create your very own influencer marketing strategy and start growing your business today!