Of Choice & Bones / Back to the Work

Doing the most good through art and soul.

Artist & Author Fiera Michelle Smith is a beacon of hope for the art community. With spirituality and an innate desire to help people with her gifts made way for her company, Of Choice & Bones. Using the world of modern art as her springboard, she’s driving the point home that underrepresentation can’t stop pure creation; the type that leaves a mark and changes the world.

Our goal, hand-in-hand with her, was to provide an umbrella brand look for the company, along with for her various outlets, from her published works of literature to events and social efforts – both online and off. While it’s resulted in increased engagement across the board and a 300% uptick in sales, it’s done more for humanity in our book. And isn’t that what it’s really all about? We’re here for it.

DISCIPLINES: Branding, Digital, Print
CREATIVE DIRECTION: Fiera Michelle Smith + Nate Smith
ART DIRECTION + DEV: Nate Smith

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