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SNKRS / Back to the Work

Revamping the shoe king's exclusive app UI.

Another fun little in-house project. We’re former athletes, which also means we have a deep affinity (sometimes one that bears a bit of a financial burden) for sneakers. To stay sharp, we thought it might be fun to take Nike’s already great SNKRS app, study and test it for ways to improve, and begin a slight overhaul on some of the interface and functionality.

Again, not a client project, per se, but keeps us on our toes and finding ways to constantly improve our game. We feel like we just dropped a double-nickel in Madison Square Garden.

DISCIPLINES: Branding, Digital, UI Design
ART DIR + DESIGN: Nate Smith