Is your eCommerce site mobile friendly? If not, then you are missing out on thousands of opportunities to generate revenue.
Every year, mobile sales account for an increasingly large percentage of overall eCommerce revenue. By the end of 2021, mobile purchases are expected to account for over half of all online sales.
Having a mobile-friendly site is vital. Enormous Elephant, a Texas web development firm, has outlined six additional reasons that a mobile-friendly website can benefit your business below.
Customers Love Mobile
Modern consumers use smartphones and tablets for general web browsing as well as to make purchases. Some people exclusively access the web from these devices, rather than using a computer.
If you have a balanced marketing strategy in place, then you may be producing organic content like blogs and social media posts. Your target audience needs to be able to access any of these resources from any device.
Users Trust Mobile
Let’s say that a user hears about your product from a friend. They are excited to check out your store and are primed to make a purchase. There is just one problem. The new user’s friend accessed your not-so-mobile-friendly site from a laptop.
The prospective client is about to have a completely different experience. They are going to be met with a poorly designed mobile site. This will likely make them distrust your brand and cost you a sale.
Your Competition is on Mobile
Many of the top businesses that you are competing with are already on mobile. If you truly want to grow your business, you need to be ready to deploy your site on mobile devices, as well.
Check out your competition’s site from your phone or tablet. Take note of what you like and what you don’t. When you reach out to a developer to make your site mobile-friendly, share your findings. This will ensure that the final product aligns with your business goals.
Being Mobile-Friendly Improves Visibility
Making your content mobile-friendly improves brand visibility. More users will be able to access your content and interact with your site. Users are also more likely to share your site if it is responsive. Responsiveness is even part of Google’s ranking system, so being mobile-friendly will aid your SEO efforts, too.
You Can Keep Users Engaged
Long attention spans are scarce with modern consumers. If they attempt to access your site from a mobile device and it loads slowly, they will likely bounce.
Make sure that your website is responsive on all devices, including mobile ones. By doing so, you can keep users engaged and draw them deeper into the sales funnel.
Even if a user makes it past the slow load times and poor site layout, they will not have a great experience if your page is not mobile-friendly. A poor UX reduces your chances of earning repeat business.
A mobile-friendly website should provide users with fast load times and an intuitive design. It should be easy for customers to find what they are looking for. Making purchases should also be extremely quick and easy.
Texas Web Development from Enormous Elephant
The need for a mobile-friendly website and eCommerce store is undeniable. However, updating your existing pages on your own can be incredibly challenging. Instead, you should partner with a proven web developer like Enormous Elephant.
Our innovative developers, content developers, and free thinkers have the tools necessary to provide you with a world-class mobile site. When we are finished, your clients will enjoy a user-friendly, efficient browsing experience. Contact our team and let us make your brand too big to ignore!