As a business owner, it’s important to take brand building seriously. Because you will often engage with consumers online, digital marketing is an essential part of your overarching branding strategy.
With the right approach, you can access a massive audience, create a strong brand, and become too big to ignore in the digital marketplace.
In order to help you accomplish these lofty goals, Enormous Elephant has created this simple guide to digital marketing and branding. As a branding agency in Dallas, TX, that has a history of producing real results for our clients, we know how to get the job done right!
Below, we’ll cover the basics of digital marketing and show you how to build your brand through strategic online advertising.
What is Digital Marketing?
According to Investopedia, digital marketing is “the use of the internet, mobile devices, social media, search engines, and other channels to reach consumers.” Put more simply, digital marketing is the process of connecting with your target audience through online mediums.
When you’re creating your digital marketing strategy, it is important to understand that you are not targeting everyone. Instead, you’ll need to zero in on a specific segment of consumers that would benefit from your products and services.
Generally speaking, your digital marketing strategy should be geared toward advertising specific products and services. On a larger scale, digital marketing should also serve the purpose of building your brand as a whole. This involves conveying your company’s core values, ethos, and overall purpose.
How to Build Your Brand Through Digital Marketing
Building your brand through digital marketing takes time and resources. You need to leverage a multi-faceted approach so that you can connect with consumers across various channels. A singular branding campaign will not be very effective due to the nature of online interactions.
When you want to grow your brand through digital marketing, we recommend using the following resources:
Of all of the digital marketing tools available to your organization, organic SEO is one of the most powerful. Organic SEO involves optimizing your website and its content in order to climb the search rankings. Your goal is to drive more traffic to your website and rank high enough to become visible on page one of the Google search results.
However, organic SEO takes time. As a new company, your website will probably rank very low in organic searches. That is why your branding efforts need to incorporate other mediums.
While building your brand through organic SEO is a lengthy process, paid search can produce rapid results. You can display your marketing content and logo to thousands of potential consumers at once. However, it is essential that you optimize your paid search campaign so that you connect with the right audience.
Social Media Marketing
Social media is by far the best way to engage with a large audience and develop a strong brand identity. We recommend creating several social media accounts for your business. Conduct research to find out which platforms are most popular with your target audience.
Once your social media pages are live, make sure to post fresh content regularly. This will improve your ability to grow your following and expand your reach.
Forging a strong and highly visible brand is a complex process. That is why many business owners elect to partner with a dedicated marketing provider. Firms like our branding agency in Dallas, TX, specialize in creating custom digital marketing strategies for our clients. These plans are based on extensive market research and proven methods.
When you’re searching for a partner to help you grow your brand through digital marketing, make sure to review their past work. While any branding agency will talk a big game, an impressive portfolio will speak for itself.