Have you noticed a sudden uptick in rebranding on social media lately? Major companies like Pfizer, General Motors, and even Burger King have been updating their logos and giving their brands an overhaul. But why now?
According to McKinsey, 3 out of 4 American consumers swapped brands during the pandemic. This widespread rebranding is designed to reconnect with consumers and help businesses bounce back in the post COVID-19 economy.
Rebranding is not just a great idea for these massive corporations. It can also breathe new life into your business and draw in a new audience.
As part of our efforts to make brands too big to ignore, the Enormous Elephant team has composed a list of 8 tricks that you can use to rebrand your business. Let’s dive in!
1. Revisit Your Vision
While your core values might not have changed, it is a good idea to occasionally revisit your mission and vision. Are your long-term goals the same as they were before the pandemic? Do you need to readjust the way that you serve consumers?
Answering these questions will guide your rebranding efforts.
2. Take a Realistic Look at the Strength of Your Brand
Most business owners believe that their products or services are better than their competitors. While this may be true, it never hurts to test the mettle of your perceived strengths.
Conduct social media polls, read customer reviews, and take a closer look at how consumers view your brand.
By doing so, you can gain important insights into customer perception and identify potential weak points in your business model. Rebranding will give you the opportunity to rectify these shortcomings.
3. Listen to Your Audience
Speaking of your audience, it is important that you are listening to what they have to say. You should also gather data about your competition and the market as a whole. This will give you the opportunity to address neglected segments of the market with your rebranding efforts.
4. Decide What Needs to Change
Contrary to popular belief, rebranding does not require you to scrap your entire business model. Identify which aspects of your marketing strategy are stable and what needs to change. This will allow you to retain your strengths and improve upon any weaknesses that you identified in the previous steps.
5. Set Clear Objectives
What are the goals of your rebranding strategy? Do you want to recover from pandemic-related losses in revenue? Is your mission to aid your community in their efforts to move forward? Answer these questions, and you will be well on your way to a successful rebrand.
6. Build Your Redesign with Stability in Mind
A rebrand should offer long-term stability for your organization. Do not simply seek out fast results or short-lived gratification. While 2020 is in the rearview mirror, it demonstrated that many businesses did not have enough flexibility to overcome unprecedented challenges.
7. Test Your Strategy
Once you have laid the groundwork for your rebrand, conduct consumer testing. Gather detailed feedback and refine your strategy until it has an extremely high approval rating.
8. Keep the Customers Involved During the Launch
Even after you have launched your new brand, it is important to keep customers involved. Periodically gather feedback and conduct polls. This will allow you to stay apprised of the latest market trends and pivot your marketing efforts as needed.
Check Out Our Dallas Digital Media Agency
A successful rebrand can inject new life into your business as you seek to move on from the challenges of 2020. However, rebranding is a complex process that can be difficult to manage alone. Fortunately, you don’t have to!
The experts at Enormous Elephant offer a full array of digital marketing and rebranding services. We are a Dallas digital media agency that can make sure your new approach produces real results. Contact us today to learn more about this awesome opportunity. Let’s make things happen for your brand!
