The world of digital marketing is ever-changing. If you want your business to stay relevant so that you can grow your brand, then you must leverage the latest trends. One such trend that has become incredibly popular in recent years is storytelling to build brand awareness.
Increasing brand awareness is one of the best ways to convert more customers, according to Forbes.
Today’s consumers do not want to be blasted with generic ad content. Instead, they want to be told a story that addresses their personal pain points. Creative storytelling not only appeals to consumers—it also makes your product or service relatable.
However, getting your brand’s message across with storytelling can be a bit challenging. This is especially true if you have not used this marketing medium in the past. Fortunately, the team at Enormous Elephant has compiled a list of our top 5 storytelling tips.
These simple tricks can help you craft the perfect story to build your brand and connect with consumers.
1. Address a Pain Point
The best marketing stories start by addressing the consumer’s pain point. By playing on things that people are already thinking about, you can make sure that your content is relevant to your audience.
When you’re writing your story, clearly identify a common pain point and then present your business as the solution. Bring the story full circle and close with a strong CTA.
2. Identify Your Target Audience’s Needs
Before you write the first line of your story, identify your target audience. You also need to define their needs or wants. This is an essential part of sharing your brand message through storytelling.
3. Don’t Be Vague
Most advertising content is supposed to be concise and to the point. However, this is not the case with storytelling brand-building efforts. Avoid vagueness and generalities at all costs. Instead, be specific.
Take the time to conduct research and incorporate detailed data into your story. For instance, let’s say that your business provides paid search services. Instead of saying something like “We help our customers increase revenue,” provide specific information. For example, you could state, “We have increased our clients’ revenue by 10%.”
Specificity immediately demonstrates the value of your brand while simultaneously addressing a pain point.
4. Use Universal Language
Great stories are not only specific—they are also accessible to everyone. Your creative storytelling should not be loaded with industry lingo that only insiders understand. When discussing technical information or services, make sure to bring the message home with a digestible metaphor.
If your content is too technical, most of your target audience will not be able to enjoy the story. Many of them will lose interest and turn their attention elsewhere. Talk about throwing all your hard work down the drain!
5. Consider Partnering with a Branding Agency
Anyone can tell a great story. However, transforming that story into written content that hits home with your target audience can be difficult and time-consuming.
If you want to grow your business and build your brand, consider partnering with a branding agency. These firms specialize in making business more visible in the crowded online marketplace.
An Innovative Branding Agency in Dallas, TX
Want to save time without compromising the quality of your brand message? Ready to make your business too big to ignore? Looking for cost-effective branding strategies that produce real results?
If so, then you need to partner with Enormous Elephant. We are a world-class branding agency in Dallas, TX. Our collective of designers, content creators, and strategists can craft compelling content with storytelling that will resonate with consumers.
Stop spinning your wheels and start building your brand today. Contact us and let’s make things happen for your business!