No matter how long you have been involved in digital marketing, you likely know how important it is to create a dynamic customer experience. If users have a great time browsing your content, it will help build your brand and improve conversion rates.
On the flip side, poorly constructed content or an underwhelming website can tarnish the way that your brand is perceived.
With so much riding on the consumer experience, it is essential that you deliver the right results.
With this in mind, the innovative minds at Enormous Elephant have created this introductory guide to creating a great user experience. As a Texas web development firm that specializes in digital marketing, content creation, and web design, we know what it takes to get it done right.
Let’s take a look at the ways that you can lay the groundwork for a dynamic customer experience. In order to accomplish that goal, we recommend the following steps.
Flex Your Creative Capabilities
The first step to creating a winning consumer experience is to define your audience. Once you have a clear idea of who you are trying to connect with, it will be time to flex those creative muscles.
Every piece of content should provide a clear message while also delighting consumers. This content can come in the form of well-constructed videos, live demos, and more.
Make sure that you are posting creative content across all channels, too. It can be easy to neglect a less-popular social media page if you are not mindful of all mediums.
Not the most creative marketer? Don’t worry. You can still produce visionary content by using repeatable methods like A/B testing. You can also review some of our work to see if we might be the right fit for your company.
Refine the Process
Your website cannot get by on creativity alone. Consumers will not have a great experience unless the page performs as well as it looks. This means that you must refine your web development process to ensure that users can seamlessly transition from page to page.
It’s no secret that the modern web user does not have an abundance of patience. However, you may not realize just how quickly they will give up on a website. The first five seconds of your page’s load-time have a huge impact on your conversion rates. Conversions drop almost 5% for every second of extra load time experienced.
Speed is one of the most important factors that will influence the overall customer experience. Since many users access the web from smartphones, your content had better be optimized for mobile browsing, too!
Trust the Data
In your quest to generate more leads, improve conversion rates, and refine the consumer experience, you may have overlooked invaluable data that is readily available. Fortunately, you can right the ship and start leveraging this information immediately.
Modern analytical tools provided by Google and other companies allow you to track virtually everything. Want to know how many clicks you earned last month? Curious what your impression share is? These tools allow you to find out.
If you want to make meaningful changes to the customer experience, then you must trust the data. By analyzing key performance indicators, you can gain insights into every aspect of the customer experience. If something is not working, find out why and make the necessary changes.
A Premier Texas Web Development Company
If you are ready to revolutionize the consumer experience but aren’t sure where to begin, we can help. Enormous Elephant is a premier Texas web development company with an intricate understanding of digital marketing.
Quit spinning your wheels and repeating the same old web development mistakes, contact us today and let us make your brand too big to ignore!