The unexpected challenges of 2020 and 2021 forced thousands of businesses to reevaluate their digital marketing efforts. The result is an online marketplace that is more crowded than ever before. It is becoming increasingly difficult for brands to stand out and get their messages noticed. Enter the solution: Creative storytelling.
According to Forbes, creative storytelling is “the future of marketing.” The staff at Enormous Elephant agrees. As a provider of innovative creative development services, we have successfully implemented this strategy to help our clients grow.
In our experience, creative storytelling can have a substantial impact on overall marketing results. It offers several benefits, including:
- Making your brand more memorable
- Building a connection with consumers
- Allowing you to demonstrate your core values
Sounds pretty intriguing, right? We thought so too, which is why we have created this simple guide to launching your own creative storytelling campaign in three easy steps.
1. Understand Your Own Origin Story
The first step in creative storytelling involves a little bit of introspection. You need to gain clarity on the origins of your business. What makes your brand unique and what are the core values of your organization? What inspired you to launch your company? Was it a desire to help others or solve a problem?
Once you understand your own beginnings, you will be better equipped to engage in creative storytelling. You can explain to consumers why they should choose to do business with your company instead of your competitors. You will also be able to highlight the things that your brand brings to the table that others do not.
It is vital to start with this step. Otherwise, it will be difficult to align your marketing narratives with your company’s ethos. Your storytelling might come off as disingenuous and overexaggerated. This could derail your creative marketing efforts and prevent you from connecting with consumers.
2. Address the Consumer’s Pain Points
Once you have identified your business’ core values and ethos, turn your attention to the consumer’s pain points. Create clear narratives and visuals that address the issues that the consumers are struggling with. This will show them that your company understands their frustration.
After you have outlined the problem, demonstrate that your product or service can solve the issue. You need to be more elaborate than stating something like, “Use our new tools and improve your conversion rates by 10%”.
We recommend incorporating real stories from past customers, but not in the form of a traditional testimonial. Turn client reviews into a creative story. Using the example above, explain how a particular customer was struggling with low conversion rates and was unable to grow their business. Then transition to the point where they purchase your service and experience dramatic results.
Whenever possible, you should incorporate case studies or statistics into your creative storytelling, too. This can make your tale more believable and appealing to your target audience.
3. Bridge the Gap
When it is used correctly, creative storytelling should prime your audience to make a purchase or sign up for your service. After you have drawn them in, it is time to seal the deal.
In order to do this, you need to describe the unique features of your product or service. Explain the payoff of partnering with your company or purchasing your solution.
You should also circle back to step one and reference the core values of your brand. The goal here is to position yourself as the authority in the space and support that claim with testimonials. If the reader’s values align with your company’s ethos, they will be more apt to make a purchase.
Creative Development Services in Dallas
Creative storytelling takes finesse. Many business owners have to go through several phases of trial and error before developing a winning marketing story. Fortunately, there is a better solution.
When you partner with Enormous Elephant, you are gaining access to our expert team of content creators, strategists, and designers. We know how to craft engaging content that will reflect your company’s values and resonate with consumers. Contact us today and let’s make things happen for your business!