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Over the last decade, social media has evolved into a powerful marketing tool. When it’s used properly, you can increase brand awareness, generate leads, and boost conversions.

While paid social advertising is a great place to start, you should also strive to generate organic traffic. But how exactly can you energize your social media marketing efforts and get consumers engaged? We’re glad you asked!

Below, the creative marketing services team at Enormous Elephant has outlined four powerful tips that can breathe new life into your social media marketing efforts. We’ve used these methods to help our clients generate buzz on social channels and grow their brands. Let’s jump in!

1. Incorporate Videos

Most social media users scroll aimlessly through the news feed until something catches their eye. While it is possible to grab users’ attention with written content, videos are a much more effective medium. 

Videos are entertaining and easy to digest. This helps you capture and retain the viewer’s attention until you get your message across.

When you’re creating video content for social platforms, make sure to display your logo in the first few seconds. In addition, we recommend keeping the overall length of the clip to under one minute. 

Long-form video content is more costly to create and most users will not stick around to watch the entire thing anyway.

Do not strictly create advertising videos, either. Mix it up and incorporate entertaining and informational content, as well. If your video is interesting enough, some users will even share or repost it. This can dramatically expand your reach and help you acquire new leads.

2. Become a Great Storyteller

At the end of the day, your core mission is to increase conversions. However, that does not mean that your marketing content can be bland. Instead of boring consumers with generic ads, tell a story. 

Social media allows you to turn a traditional sales pitch into an engaging story. When you’re using this method, take users through the entire sales funnel. Identify a problem at the beginning of the story and then introduce your product or service as the solution. Lastly, close with a CTA that gives the consumer an opportunity to make a purchase or schedule service.

3. Demonstrate Your Humanity

No matter what industry that you are involved in, it is likely an extremely crowded market. This means that you cannot rest on the laurels of a great product. You need to demonstrate the humanity behind the brand and explain why consumers should choose your business over the competition. 

In order to accomplish this goal, share what’s going on behind the scenes at your organization. This can include highlighting a hard-working employee, showing how your business has gotten involved with the community, or letting audiences see how you create your flagship product.

By humanizing your company, you can give audiences the opportunity to connect with your brand on a much deeper level, which can create trust and encourage loyalty.

4. Build an Instagram Following and Poll Your Audience

Building a strong Instagram following will pay huge dividends for your business. In fact, Instagram offers the second highest ROI of any social media channel.

Whether you use a creative marketing services agency or oversee your own social campaigns, it is important to leverage Instagram’s polling feature. Consumers love it when companies seek out their opinions and feedback. You can gain valuable insights about your core audience by effectively using this tool.

Utilizing the four tips above, you can rejuvenate your social media marketing efforts and grow your brand. What are you waiting for?