With the popularity of social media continuing to rise, brands must adapt their strategies in order to reach consumers where they are most active.
When it comes to connecting with users on social platforms, one form of marketing content reigns supreme: video. Not only do social users prefer video over other forms of content, but 54% of consumers say they would like to see more video content from brands they support.
If you are ready to get serious about growing your online presence, then you need an effective social media video marketing strategy. However, we understand that launching a meaningful campaign can be challenging. That is why we have created a simple roadmap that you can use to create successful video marketing content for social media.
1. Set Clear Goals
When you are planning out your marketing content, it can be all too easy to be pulled in a dozen different directions. That is why you need to lay out a few clearly defined goals before you start actually recording videos. For instance, your goal may be to grow your social media following or generate more leads.
As you’re choosing your goals, make sure that they are attainable. Limit your selection to two to three targets that are especially important to your brand. This will help you to remain focused when it is time to start creating content.
2. Choose a Platform
If you have limited experience with video marketing, then it is essential to concentrate your efforts on one or two platforms. Trying to create a presence on every major platform at the same time is an extremely difficult task and it just might derail or delay your entire campaign.
Not sure where to begin? Facebook and Instagram are great places to start. Both of these platforms are optimized for video marketing content, which will help you seamlessly implement your new strategy.
3. Select Video Styles
When you’re launching a digital marketing campaign, it is important that your messaging and tone are consistent across all of your videos. In order to accomplish this goal, you should choose one or two styles and stick with them for the duration of the campaign.
A few styles you might want to explore include:
- Educational Content
- Entertaining
- Testimonials
Once you have identified the styles of videos that you want to create, you can begin planning out your content.
4. Plan Your Content
Without proper planning, filming video content can quickly become very expensive. A great plan will not only help you stick to your budget, but it will also streamline the video-making process.
If you want to save yourself a ton of hassle, you may want to consider partnering with a video creation company (but more on that below!).
5. Understand Post-Production
The post-production phase is where all of your hard work really comes together. Make sure that you allocate lots of time for this stage, especially if you are a video marketing newbie.
During this stage, the post-production team will need to add in the CTA button, closed captions, and other refinements. They will also have to edit the recorded material to ensure that the video flows properly.
6. Promote the Video Content
Once your video is complete, the fun begins — it is time to promote it! You can accomplish this in several ways. For instance, a week before you release the video, start posting about it on social media in order to generate buzz.
Another approach is to make sure that your new video performs well as you promote it is to optimize it for SEO by coming up with a great title and incorporating keywords into the description.
7. Partner with a Video Creation Company
If you want to ensure the success of your new marketing campaign, the best solution is to partner with a talented video creation company like Enormous Elephant. Our experts can oversee every aspect of content creation and editing. We utilize proven methods to help you connect with consumers through the power of video marketing.
Ready to learn more? Contact Enormous Elephant today. Together, we can make your brand too big to ignore!
