Did you know that the vast majority of businesses have started to incorporate video marketing into their overall advertising strategies? In fact, 86% of companies currently use this marketing tool, with this figure likely to rise in the coming years.
While these organizations are posting their content on a variety of platforms, social media tools are consistently some of the most popular options. Social media platforms like TikTok, Instagram, and Facebook are inherently compatible with video content.
With all of the hype surrounding social media video content, you might be interested in launching your own campaigns. If so, then it is important to understand which types of video content perform the best on social platforms. Fortunately, we can help with that!
Below, Enormous Elephant has identified five styles of social media videos that are great for eCommerce marketing. We provide video ad creation services in Dallas and have a strong reputation for crafting winning marketing content. Our goal is to help businesses build their brands by sharing some of our proven methods.
1. Explanatory Content
Often referred to as “explainer videos,” explanatory content should discuss your services or products in detail. These types of videos are highly effective because they merge visual and auditory content in order to seamlessly convey information about your company. This allows you to eliminate any potential confusion about your brand.
To create an explainer video, you must craft a well-composed script. If your script falls flat, then the video will not connect with the target audience as intended.
Many video makers find that storyboards are helpful in planning out their videos. This can help you to pace out the script so that the dialogue aligns with the visual stimuli.
2. Messaging from Founders
For some reason, modern consumers love hearing directly from the founders of a company. This holds true even if your organization is relatively new or small. When you and your co-founders are willing to get in front of a camera and talk about your product, it builds trust with consumers.
There are several types of formats that you can use when you’re shooting these kinds of videos. These include product release announcements, Q&A sessions, customer appreciation videos, and live streams.
Consumers naturally distrust traditional advertising content. If your videos come off as overly pushy or promotional, most viewers are going to lose interest immediately. However, users are extremely open to watching testimonials and review videos, especially if they are already interested in your product.
As you’re planning out your testimonial video, make sure that it doesn’t get too long. A few minutes should be all you need. You should include accounts from several users. Never focus on a single person’s experience for the entire duration of your testimonial video, as this will limit its ability to resonate with consumers.
4. About Us Content
If you truly want to grow your brand, then About Us videos are vital. This type of content allows you to give users a behind-the-scenes look at your organization. You can share your company’s core values and show consumers the humanity behind the brand.
When you shoot About Us content, make sure that you tell users how your brand got its start. Everyone loves a great origin story, after all! You can also use this time to highlight the ways that your organization stands out from similar companies within your industry.
5. Products in Action
Our last type of video involves showing your products in action. This style is not as in-depth as an explainer video. Instead, content should be short and to the point. The video should demonstrate how your product works, what its key features are, and explain the pricing structure.
Still not quite sure whether you can pull off a successful social media video campaign on your own? That’s okay! You can always work with an agency that offers video ad creation services.
By partnering with an experienced team, you can maximize your ROI and get the most out of your new strategy.